Rose Pembleton

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Midlands Air Ambulance Charity (MAAC) operates and funds three air ambulances covering six Midlands counties including Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. Our charity mission is to provide patients with outstanding pre-hospital care and lifesaving intervention through the operation of helicopter-led emergency medical services (HEMS) - we will continue to save more lives and improve survivors’ quality of life through the provision of a comprehensive, transparent, clinical and operational helicopter led emergency service aligned to changing patient need and demand. Each year it costs £13-14 million to maintain the three aircraft and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,950. Each critical care car mission costs £288 on average. We receive no funding from Government or National Lottery so rely entirely on the support and generosity of local people and businesses.
Charity Registration No. 1143118